Hasbro X FormLabs 3D Printing

Source: Hasbro / Formlabs

Coming soon, Hasbro tin can turn you into one of your favorite action figures from Ghostbusters, K.I. Joe, the Marvel Cinematic Universe, and more activeness figures. The manufacturer of some of the world'southward most popular games and toys partnered with a 3D printing company called Formlabs to launch the Hasbro Selfie Serial.

Hasbro had actually been exploring the possibility of a venture similar this since 1995. "Early on on, we were using 3D printers for developing [prototyping] products, and we had some big industrial machines, just information technology didn't always service our needs," shared Patrick Marr, Sr. Director of Model Development at Hasbro. "And so we started looking at other ways that nosotros sort of can service our customers faster, and with newer materials that were available out at that place."

Formlabs is a digital fabrication company based out of Cambridge, MA, and their printers are used in various industries, from dentistry and medicine to engineering and entertainment. In fact, they even recently lent their tech to the MCU to create the Stormbreaker for Thor: Love and Thunder.

Brian Chapman, President & Head of Global Pattern and Development at Hasbro, said, "[West]east realized that our fans wanted to get the characters in the stories they beloved. Fans are a very social group. They dear to celebrate what they love. They similar to get together, they like to dress upwardly and cosplay their characters. But ultimately, they want to exist immortalized in plastic. Fans merely kept telling the states, 'Nosotros want to get an activeness figure.'"

To make an action effigy of yourself, follow the simple four-step process below:

STEP 1

The customer downloads the Hasbro Pulse app, scans their confront, selects the pilus colour, and picks their preferred action figure. The unabridged process is consummate inside the Hasbro Pulse app.

Footstep 2

The user's configuration is sent to the Hasbro print manufacturing plant, and is automatically queued up for creation.

Pace 3

The customized heads are assembled with a standard/off-the-shelf action figure body.

STEP iv

The customized activity figure is shipped to the customer.

Hasbro X FormLabs 3D Printing

Source: Hasbro / Formlabs

Chapman also shared that Hasbro plans to expand its Selfie Serial portfolio equally fourth dimension progresses. "To the fan, we're delivering one figure," he said. "[I] t'due south that bespoke figure that is you, that you're going to get in the costume that y'all want with the hairstyle that you desire, with your face on it. And then you lot are condign that activeness figure."

Each personalized activity effigy costs $59.99, and eager fans can visit the Hasbro Pulse Info Desk-bound in Booth #3213 at this year'southward San Diego Comic-Con. Be one of the first people ever to make and purchase your own Hasbro Selfie Serial action figure, aircraft later this fall. But there'south a set number of tickets available, and they're on a offset-come, starting time-served basis, so sign up fast.